Quebec Winegrowers Association

+ Analysis and research

+ Marketing strategy

+ Campaign and communication

+ Website

+ Digital advertising

+ Social media


The Québec Winegrowers Association decided to focus their communication efforts on 18 to 34-year-olds via digital channels. In the context of this mandate, Poudre Noire spearheaded several projects—from the creation of a website to putting social-media platforms into place.

Social networking management


Brand content

The Québec Winegrowers’ Association showcased their products in a fun and festive way using a series of short videos called Toast aux Vins d’ici. In each video, web foodies and sommelier Geneviève Boucher enjoy certified Québec wines paired with menu items at BYOB restaurants in Montreal.