À Table Québec is a new brand that was created, designed and rolled out by Poudre Noire—with the goal of putting a face on the food processing industry in Quebec. Mandated by the CTAC, our team created an informative microsite, a social-media strategy and a video that presented an animated look at the industry.
Poudre Noire also set up an interactive FAQ section in order to raise the brand’s profile amongst food companies in Quebec as well as provide direct answers to users’ questions.
Motion design video
A fun and vibrant video, in the motion-design style, turns key campaign messages into images and serves as an effective PR tool.