JDC 2015

+ Branding

+ Corporate documents

Website

The Jeux du Commerce de Sherbrooke asked Poudre Noire to rethink the branding of this key event in student life. The objective: Refresh the event’s look by combining the sports, academic and social mindset of these university games.

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The new logo inspires leadership, competitiveness and performance, which are at the heart of the games.

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