Today, eCommerce is more than simply a sales channel or payment gateway. It’s a fully integrated business model centred on the client. For example, by providing an omnichannel experience, you enable your client to begin a transaction in store and complete it online—or order articles online and pick them up in store. This strategy offers so many new possibilities, including targeting capabilities and a greater understanding of your customer base.
During the pandemic, in the 8 weeks of the last quarter of 2020, eCommerce grew as much as it had in the 12 previous years—accounting for 28% of all transactions. Although this incredible growth can be explained by the closing of brick-and-mortar stores, there’s no indication that the trend will end anytime soon.
At Poudre Noire, we build robust, secure, and powerful eCommerce platforms, centred around maximizing conversion. Depending on inventory size and an audit of internal tools (ERP and PIM), we offer personalized solutions on Shopify and Magento.
Source : Bank of America; Forrester Analytics; ShawSpring Research; US Department of Commerce; McKinsey analysis
Count on our experts
- Audit of technology and digital maturity
- Omnichannel strategy
- Personalized development on Shopify and Shopify+ platform
- Personalized development on WooCommerce platform
- API development and bridge with ERP
- Customer space development
- Hosting and updates