Verger Paul Jodoin

Jus
_tradition

Mandate: Verger Paul Jodoin is the leader in apple juice sales in Quebec, and was looking to connect their Tradition brand to a new client base. The producer selected Poudre Noire to showcase their name online.

Verger Paul Jodoin

Jus
_tradition

Mandate: Verger Paul Jodoin is the leader in apple juice sales in Quebec, and was looking to connect their Tradition brand to a new client base. The producer selected Poudre Noire to showcase their name online.

  • 296,000 YouTube views
  • 60,000 microsite visits
  • 6,000 Facebook Likes

Goals

  • Create and launch the company’s first digital communication plan
  • Create and produce an ad campaign for digital channels
  • Execute the full plan on social media and manage ad placements
Go to website+

A strategy that’s_
ripe for the picking

Poudre Noire

Solution

Choose a digital campaign on non-traditional channels to raise awareness about the Tradition brand for a customer base that’s unaware of the brand.

Poudre Noire concluded that, strategically, it was no longer enough to simply advertise. The brand had to integrate into its target audience’s daily life through rich and dynamic content. Therefore, the campaign had to adapt to the media habits of young consumers through a media strategy designed for YouTube, Facebook, and a microsite.

The awareness campaign was based on the brand’s unique differentiating factors, including that the apples are grown here in Quebec and the brand’s products are particularly delicious. The face of the video campaign, Zoey, enabled us to transmit key message across all campaign contact points.

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