CWP Architectural
Timberwall
Mandate: In 2016, Timberwall and Poudre Noire joined forces to create a strong brand identity for the Montreal-based company, as well as position Timberwall for consumers and distributors. In 2018, the working relationship was extended with a new mandate: showcase Timberwall’s brand on an international scale using a technological solution adapted to their business reality.
CWP Architectural
Timberwall
Mandate: In 2016, Timberwall and Poudre Noire joined forces to create a strong brand identity for the Montreal-based company, as well as position Timberwall for consumers and distributors. In 2018, the working relationship was extended with a new mandate: showcase Timberwall’s brand on an international scale using a technological solution adapted to their business reality.
-
Online presence in over 10 countries
-
Multilingual and multi-currency platform
-
Adaptable and flexible technological solution
Goals
- Showcase the brand on an international level for consumers and distributors
- Support Timberwall in their growth with a solid, long-term platform
- Develop a payment gateway that’s compatible and personalized
A multiplatform solution
with an international expansion
Solution
A multi-platform, multilingual, and multi-currency technological solution based on 5 key criteria: connectivity, functionality, flexibility, usability, and feasibility.
For Timberwall, this solution offered site users significant latitude in terms of better inventory management, online boutiques in different languages and currencies, and simpler payment management. This solution also provides the added value of centralizing operations linked to boutique activities. The transactional site also performs in terms of user experience while allowing for targeted marketing. Poudre Noire added a personalized payment gateway that enabled Timberwall to save on the cost of order processing and control every step of the payment process—all while maintaining its current structure.
This strategy now allows Timberwall to offer an online sales service across North America, as well as in 10 additional countries. On a larger scale, this solution fits seamlessly into Timberwall parent brand CWP Architectural’s vision for the future, which looks to unify the technological structure and foster business intelligence between the various brands.
A word about the client
Timberwall specializes in the design of decorative adhesive wood wall paneling. This Montreal brand is part of the larger CWP Architectural family, a creative business with a passion for nature and many years’ experience in the creation, manufacture, and marketing of new and exclusive wood products.